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Portal de Jumilla

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(29/01/2020)

Territory and landscape of Wine]

The PDO Jumilla prepares its landing at "BWW Lands", the space dedicated by the Barcelona Wine Week Fair to the wine territory on February 3, 4 and 5.

A new concept that emerges and wants to be an international reference following the criteria of positioning and valuing the diversity of landscapes and wine territories of Spain.

Barcelona Wine Week offers attractive features and a unique space for Protected Designations of Origin in which the Jumilla PDO will present a brand image based on the value of the land, traditional dry land viticulture and organic farming, which both identify its vineyards where the Monastrell is born.

The perspective of wine as a single product and the participation of the Spanish Institute of Foreign Trade in the program of international buyers, has been the necessary distinction for the commitment of the Jumilla PDO wineries, eminently exporters, to assist under the umbrella brand of The Jumilla PDO be firm and determined.

During those days the county city will receive visitors from all over the world who will be able to meet the commercial teams of Bodegas Luzón, Bodegas Alceño, Ego Wineries, Bodegas Carchelo, Bodegas Sierra Norte, Parajes del Valle Wineries and Vineyards, Bodegas Bleda, Bodegas BSI, Bodegas Silvano García, Bodegas Arloren and Bodegas Fernández who will exhibit their products in homogeneous spaces located in Hall 8 C of the Fira de Montjuic.

To complement this action with active training aimed at specialists in the sector, Carolina Martínez Origone, Managing Secretary of the Regulatory Council, will offer a presentation on Tuesday, February 4, in the tasting area located in the center of the HUB.

In this talk that begins at 10.30 in the morning, a guided tour will be offered around the queen grape of the Jumilla PDO, the origin of the Monastrell, tasting 4 winning wines in the 25th DOP Jumilla Wine Quality Contest (2019) .

A pink 100% Monastrell, a young red 100% Monastrell, a red 100% Monastrell with a barrel (12 months), and a sweet red Monastrell.

From the Regulatory Council the participation in this Fair is valued in a positive way waiting to see the results.

The BWW organization brings freshness in the design, innovation in the messages, brand presence, and a better space for the presentation of the wines, which move from the old Intervin, at the Food Fair proposing a unique space for wine.

In addition, this format is more economical mainly due to the standardization of the designs, and this will allow the quality and image of the wines to prevail.

All the actors work so that the success of the call is up to the important effort that is carried out.

Like all fairs, previous work has started several months ago, and it is expected that these three days of the fair will be enough to get a good return in professional meetings.

Source: DOP Jumilla

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