The Dum Jumilla Regulatory Council has been managing situations that are already well known for several weeks: cancellations, postponements, teleworking of its staff, as well as the implementation of minimum services of the Regulatory Council headquarters itself, which has established a protocol to continue offering its services to wineries and winegrowers.
In the part of communication with consumers, the communication line has been modified to try to add useful information at this time and valuable content that helps to connect with the public, and also remind them that normality will return.
It is not about pretending normality, but rather informing how service is going to be provided and what can be offered to customers who need it.
The campaign has taken the reference of confinement, and wine, food that can be enjoyed at home, with the label of #convinamiento;
This is how they plan to reach all their clients, suppliers, employees, and friends, etc.
So that they share how this abnormality is being faced through social networks.
Meanwhile, live online tastings are prepared for the next Friday at 8:00 p.m., which will be offered by sommeliers and winemakers from their homes.
In them, they will offer tasting notions, and they will talk about the types of wine that this Denomination of Origin produces: White, Rosé, Red, Sweet, and Sweet liquor.
The tasting will be broadcast live on the DOP Jumilla Wine channel on Facebook (@VinosJumilla), and will be available later on on this same social network.
People who are following it live will be able to ask questions that the sommeliers will also clarify in a rigorous live broadcast.
The first tasting, this Friday the 20th at 8:00 pm, will be offered by María Quílez from her home in Jumilla.
Esperanza Pérez Andreo, sommelier of La Gracia Encanto Líquido, will offer the tasting the following Friday, the 27th. The next tasting, on Friday, April 3, will be in charge of the winemaker Diego Cutillas also from his home.
The tastings will take place every Friday while the quarantine lasts, forcing all Spaniards to stay at home.
Source: CRDOP Jumilla