| The objective of reminding the world that our rich heritage and Wine Route are still willing to receive visitors | The Mayor of Jumilla, Juana Guardiola, and the Councilor for Tourism, María Quílez, today presented the campaign 'Taste, breathe and feel Jumilla', "one of the actions planned to boost the local economy after the health alert with the aim of remind the world that our rich heritage and the Wine Route are still willing to receive tourists, "said Juana Guardiola. The image of the campaign has been elaborated by the local companies 360virtual and BetterFly Comunicación, which consists of videos, radio spots, digital banners and static images that during the summer will have an impact on different traditional and digital media, as well as on networks social. The campaign will feature several inserts in print and digital newspapers in the Region of Murcia and Castilla La Mancha with a potential impact of about 2.5 million views over the next month.
The radio spots will be broadcast in the Region of Murcia and the province of Albacete and could reach 80,000 daily listeners.
It will also bet on the promotion of payment on social networks through the accounts of Jumilla Turismo on Facebook and Instagram, with the intention of reaching up to nearly 100,000 users from provinces close to the municipality. "The launch of the campaign will have an investment of 7,000 euros, although the intention is to hire new promotions for the fall in other media with reach in other areas such as the Valencian Community," explained the councilor of the area. Lastly, the mayor added that "tourist information about Jumilla will continue to be offered in English through Spain Today, with whom the municipality's promotion agreement by English-speakers has been renewed, a market in which our destination is increasingly best positioned.
" Likewise, the Councilor for Tourism has indicated that the visitor numbers for the first quarter of 2020 have increased between 2% and 3% compared to the previous year, "something interesting considering that March cannot even be completed due to the start of the health crisis.
Source: Ayuntamiento de Jumilla